I am so excited to be launching my new branding. I have had the same logo for about 4 years, and I have re-done my website twice using that logo. The original idea behind it was that I am always ready and willing to edit, change, and fine-tune a design until it is completely done and as perfect as I can possibly make it. Especially in my college days when it was created, I never hesitated to crumple up ideas and toss them in the trash if I thought they weren't good enough. Hence the logo. Which everyone thought was a fortune cookie....I guess that works, too.
Yes, I am still a huge perfectionist- which is exactly the reason that it takes me so long to finish projects like my own branding and website. But, I have been working on the new design for a few months now, and I'm very pleased with how it turned out!
I actually did more that just re-vamp the site. I chose to do the unthinkable (for a designer) and reinvent my branding entirely. This was a pretty large feat considering that I have had tons of work over the last few months that have kept me quite busy. But, I dove right in and managed to come up with a new logo for myself in record time.
Below is a chronological snapshot of the logo development process. I knew I wanted to use the Acacia flower, but make it somewhat abstract so that it was more stylized and less literal. I don't know why I've never used this concept for my own name- it seems like the obvious. It's so interesting to look back on the process of a project, and see the progress that was made......
The final logo is in the bottom right corner. I love its energy and it fits me well. I'm also really proud of myself for this departure from using maroon or dark red for everything- the olive green is a big step for me.
I built the site with an online website builder called Wix. I'm not a web designer and I don't really enjoy building websites (mainly because of the endless technical difficulties), but Wix is very easy to use and requires next to no programming. I used my site as a means to learn the Wix interface so I could use it to build a client's site- which was a great way to kill two birds with one stone. I think it's definitely an improvement from the old site, and much easier to update and keep current. No one had really seen my newest work until now, and I'm excited to have a site that can really show it off. It's a simple design, but it lets my work speak for itself in a clean, crisp and professional way.
Thanks so much for reading and I hope you enjoy the new look!